Carter is an elite barbershop offering an exclusive experience with the highest standards in a variety of services and entertainment for those visiting it. It was created with the goal of giving men a place they can feel like theirs, where they can be themselves and leave their worries behind. Carter Visual Identity was inspired by the golden age of the barbershops of the most important cities in the world; where the Barber was someone of relevance in the society and he used to represent the image a of a respected and distinguished man. This is because barbershops were where elite men gathered together and carried out long conversations; going to a barbershop represented a status symbol.
CREDIT
- Agency/Creative: gabsuthe
- Article Title: Carter Barbershop & Bar Brand Strategy and Visual Identity by Gabsuthe
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Venezuela
- Market Region: South America
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Research, Tone of Voice
- Industry: Fashion
- Keywords: Barbershop, Bar, Gentlemen, Vintage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
