In the 19th century, the horse-drawn carriage that connected Cantanhede to Coimbra was known as “Carreira de Coimbra.”
The route passed through vineyards that, over time, came to bear the same name.
By the 20th century, with the construction of a new road, the bus that followed that same route kept the name, preserving the memory and the bond between the two cities.

This design project pays homage to that story and to the enduring spirit of connection it represents. The label was created with a modern visual language, yet it carries a touch of nostalgia, a bridge between past and present, much like Carreira de Coimbra itself.
Graphic elements inspired by the old travel tickets were reinterpreted and woven into the design, serving as both a visual and symbolic detail. The result is a label that blends memory and innovation, a visual tribute to a means of transport that connected generations and gave its name to a landscape.

For the label, a premium paper was carefully selected — one capable of supporting strong embossed elements and maintaining impeccable quality.
Every detail was designed to engage the senses: textures that invite touch, colors that command attention on the shelf, and delicate touches of gold that add refinement and depth.
Together, these elements create a tactile and visual experience that elevates the design, turning the label into a true expression of craftsmanship and character.

So open a bottle, take your seat, and let the journey begin — because Carreira de Coimbra is more than a collection of wines.
It’s a celebration of the magic that happens when craftsmanship, creativity, and a touch of mischief come together.

It is also an homage to family memories, to the joy of shared moments, to songs sung along the way, to winding routes and unforgettable landscapes. A tribute to the journeys that connect us — across time, generations, and stories worth toasting to.