“LumBeer is a personal work I was planning for a long time. Mixing illustration with packaging design is one of my passions. That said, LumBeer came in handy.The brand concept is inspiredon the lumberjacks, the workers from the logging industry who used to cut down trees using hand tools – like the famous Paul Bunyan. Elements like wood, rustic texture and warm colours helped to define the visual universe. And the name adds personality to the brand by playing with the words “lumber” and “beer”. ”
CREDIT
- Agency/Creative: Carlos Teles
- Article Title: Carlos Teles – LumBeer
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
