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“Naming and identity for a traditional chocolate shop. The objective was to preserve the traditional chocolate identity but simultaneously create a new and fresh character. Consequently I created the “self-editable” identity. The main feature is the red label, in which the manufacturer hand writes the name, product specification and information about the product such as percentage cocoa. This red label contrast with the material used to store the chocolate, whether it is the tin box, glass jar or the natural paper wrapper.”
CREDIT
- Agency/Creative: Carla Osma Cortés
- Article Title: Carla Osma Cortés – Quin Gust
- Project Type: Packaging
- Format: Tin
- Substrate: Metal, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
