Packaging Caribous – Roasted includes 3 main products: Artisan, Exhibit & Poetry. The project’s inspiration comes from the Macaw (Vietnamese pronunciation as Macaw), also known as the Macaw, which is a diverse collection of macaws with long tails, from small to large, often colorful. It belongs to the New World Parrot family Arinae, distributed mostly in South America.
We take a challenging approach. Research and experiment with many different graphic styles and elements, in order to create a novelty and connection between 3 impressive and outstanding versions of Artisan, Exhibit & Poetry. There are 18 species of macaws. We used 3 Macaw species as main images & colors for the project (Ara ararauna, Aracanga, Ara ambiguus).
This artwork enhances the user experience, keeps customers entertained and energized to start a new journey. An important criterion that we always pursue when implementing Packaging projects is to inspire customers to keep the product box after use.
- Agency/Creative: Vivian
- Article Title: Caribous Roasted Packaging Design by Vivian
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Vivian
- Market Region: Asia
- Project Deliverables: 2D Design
- Format: Bag
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Visual Identity, Brand Identity, Branding, Packaging, Coffee
Art Direction - Design: Jacob Le