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Caribous Roasted Packaging Design by Vivian

Caribous Roasted Packaging Design by Vivian

Packaging Caribous – Roasted includes 3 main products: Artisan, Exhibit & Poetry. The project’s inspiration comes from the Macaw (Vietnamese pronunciation as Macaw), also known as the Macaw, which is a diverse collection of macaws with long tails, from small to large, often colorful. It belongs to the New World Parrot family Arinae, distributed mostly in South America.

We take a challenging approach. Research and experiment with many different graphic styles and elements, in order to create a novelty and connection between 3 impressive and outstanding versions of Artisan, Exhibit & Poetry. There are 18 species of macaws. We used 3 Macaw species as main images & colors for the project (Ara ararauna, Aracanga, Ara ambiguus).

This artwork enhances the user experience, keeps customers entertained and energized to start a new journey. An important criterion that we always pursue when implementing Packaging projects is to inspire customers to keep the product box after use.

CREDIT

  • Agency/Creative: Vivian
  • Article Title: Caribous Roasted Packaging Design by Vivian
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Vietnam
  • Agency/Creative City: Vivian
  • Market Region: Asia
  • Project Deliverables: 2D Design
  • Format: Bag
  • Substrate: Pulp Paper
  • Industry: Food/Beverage
  • Keywords: Visual Identity, Brand Identity, Branding, Packaging, Coffee

  • Credits:
    Art Direction - Design: Jacob Le

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