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Capti Improve Students’ Reading With Evidence-Based Solutions by Tania Markina

Capti Improve Students’ Reading With Evidence-Based Solutions by Tania Markina

Capti – Elevating Students’ Reading with Evidence-Based Solutions

Capti’s mission is to enhance learning for students of all abilities through evidence-based assessments, interventions, and accommodations. Since our inception, we have strived to transform cutting-edge academic research into aesthetically pleasing, user-friendly, and innovative products, so that each student can achieve their maximum potential.

“Charmtech Labs LLC is a private for-profit EdTech company founded in 2010 by professors and Ph.D. students who wanted to help people of all abilities to improve their reading. With funding from NSF, NIH, IES, NIDILRR, and investors, they created Capti — a next-generation tool that helps assess, accommodate, and advance reading for everyone. Capti is used in hundreds of schools and colleges in the U.S. and has helped hundreds of thousands of readers worldwide.

Having gone through the LearnLaunch Accelerator and having completed hundreds of discovery interviews, we realized that Capti should not only help people read, but also improve reading. We envisioned a comprehensive solution that could assess, advance, and accommodate reading. From a strategic partnership with ETS, the Capti Assess platform was born, integrating multiple reading assessments. We are now working on reading interventions and more.” – www.captivoice.com

Core Values in Design

Education: Showcase the transformative power of education through thoughtful design elements.

New Technologies: Integrate the latest technological advancements into the design to deliver innovative learning solutions.

Branding Style

Capti’s corporate branding style emphasizes our core values of “education” and “new technologies.”

This is manifested in:

Clean, Modern Aesthetics: Utilizing contemporary design elements that convey innovation and sophistication. Space-themed visuals symbolize innovative solutions and access to educational materials from anywhere.

Engaging Visuals: Vibrant graphics and dynamic content that capture the essence of learning and technology. Hand-drawn illustrations mimic students’ notes in their notebooks.

Through this graphic design project, Capti aims to create a visually cohesive and impactful brand that aligns with our mission of improving students’ reading skills and embracing the future of education with innovative technologies.

CREDIT

  • Agency/Creative: Tania Markina
  • Article Title: Capti Improve Students’ Reading With Evidence-Based Solutions by Tania Markina
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Toronto
  • Market Region: North America
  • Project Deliverables: Brand Design
  • Industry: Education
  • Keywords: brand identity, education, science, reading

  • Credits:
    Creative Graphic Designer: Tania Markina (Farba)

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