In 2022, Caprae emerged as a contemporary wine brand rooted in the ancient traditions of Armenian winemaking. Our journey was a fusion of the past and present, with the aim of crafting not just a good product but an enduring brand with legendary potential.

A Memorable Bottle Design
Right from the start, our goal was clear: to create a wine bottle that would captivate anyone’s attention on the store shelves. This was a testament to our dedication to quality and respect for our rich heritage.

Seeking Inspiration in Legends
To bring our vision to life, we embarked on an extensive research journey. Deep in history, we uncovered a legend that resonated deeply with the soul of our product. The legend of the drunken goat portrayed wine as a drink that quenches not only physical thirst but also the thirst for emotions and experiences.

The Birth of Caprae
Inspired by this ancient legend, we found our muse in the Latin word “Caprae,” signifying a she-goat. This majestic creature became the heart and soul of our brand, encapsulating the spirit of our wine. Yet, this journey was not without its challenges.

Creating the Legendary Goat
One of our primary challenges was to bring the legendary goat to life as we had imagined. Every detail was painstakingly crafted, ensuring that the goat’s horns paid homage to the region’s heritage. We also delicately incorporated wine-related illustrations that complemented the packaging design without overshadowing the goat’s commanding presence.

Excellence in Production
Our commitment extended to ensuring that the final product achieved nothing short of perfection during the printing and production process. Every Caprae bottle had to be a work of art, a masterpiece that showcased the culmination of our efforts. Caprae stands as a testament to the enduring power of storytelling, encapsulating the essence of the legendary drunken goat in every sip.