Latitude. Eleven. A Dynamic brand for the future of Energy and eMobility

Latitude is an independent Italian Asset & Energy Management company with experience in renewable energy. The company operates nationwide, managing solar, wind, and hydroelectric plants, and supporting businesses and public administrations in their transition toward sustainability. As part of its strategic evolution, Latitude launched Eleven, a new brand dedicated to electric mobility, expanding its vision from energy management to energy experience.
The project designed by Cappelli Identity Design involved the creation of a Dynamic brand system for both Latitude and Eleven — a dual identity connected by a single, evolving vision: building a sustainable, intelligent, and interconnected energy network for the future.

The concept “”Stormi (Flocks) – The movement toward the future” inspired the entire creative direction. In nature, flocks represent a perfect metaphor for collaboration, adaptability, and progress — a collective intelligence moving in harmony toward a shared goal. This concept guided the development of the visual identity, the digital ecosystem, and the brand narrative, making energy and mobility not just technical services but part of a wider cultural transformation.
For Latitude, the design conveys credibility, transparency, and innovation. Its visual identity uses a modular grid system and a palette that balances natural tones and technological gradients, symbolizing the meeting of environmental consciousness and human ingenuity. The typography is modern, accessible, and distinctive, reinforcing the idea of a brand that communicates with clarity and purpose.

For Eleven, the approach is more dynamic, embodying the rhythm of movement, the flow of connection, and the pulse of contemporary mobility. The graphic system features fluid lines and circular geometries that echo energy in motion. The color system — deep electric blue, bright lime green, and neutral greys — evokes technology, nature, and balance. This duality between motion and stability creates a recognizable and scalable identity across all touchpoints.
The digital ecosystem — including the websites for both Latitude and Eleven, brochures, and social communication formats — was conceived as an interconnected platform. Every design element follows the principles of the Dynamic brand methodology, adapting to different contexts and content needs while maintaining consistency and recognizability. Each page, screen, and visual layout is built to evolve with the brand, offering a fluid experience for users and stakeholders alike.
This holistic approach transforms corporate communication into a “”narrative of energy transformation””. Latitude represents the infrastructure — the stable and reliable backbone of renewable energy — while Eleven embodies the future — the movement, the network, and the shared progress of electric mobility.

By designing two brands as part of a single ecosystem, Cappelli Identity Design created a coherent vision that merges strategy, aesthetics, and sustainability. The result is a brand architecture that communicates innovation and ethics in equal measure: a system that is both technological and human, capable of adapting, connecting, and inspiring.

Power. Charge. Move.