Beauty lies in unspoiled nature, in vibrant blossoming, in the taste of a freshly harvested tomato. This is what guides Capobianco Organic Farm and what we sought to convey through the brand’s rebranding. We redesigned the logo, defined a brand positioning, and developed labels for every product, from tomatoes to ready-made sauces and preserved vegetables in oil.

The essence of Capobianco Organic Farm lies in a conscious return to the land, where luxury is not ostentation but the purity of a sun-ripened tomato. In redesigning the brand identity, we drew inspiration from the Capobianco estate, not merely a place but a true convergence of hedonism and sensoriality. To live the farm is to embrace and accept the rhythm of the seasons, to look at a bud while already envisioning the rose. We translated this philosophy into a visual language that celebrates authentic imperfection, enhancing rural elegance through the use of vibrant colors and typographic contrast. The labels are the beating heart of the project, featuring debossing that reveals an immersive sensorial quality to the touch, transporting the user along the farm’s pathways.

We envisioned each label as a window onto the estate’s garden. The use of flowers in the design evokes the biodiversity essential to organic farming. Bringing these sensations into the brand identity allows the consumer to perceive, from the very first touch, the morning dew and the warmth of the soil. Each jar thus becomes a collectible piece, a fragment of farm life that transforms the pantry into a secret garden. We sought to illustrate the feeling experienced in the moment when nature offers itself to us, creating an experience that goes beyond taste. Drawing from and experimenting with synesthetic sensoriality to embrace wild yet sophisticated beauty and represent it through a brand identity.