The answers lie within us, in our bodies and DNA. 52 Platform delves into the vast universe of neurology and the brain, unraveling its mysteries to discover life-changing solutions.

52 Platform is a biotechnology research hub specializing in solutions and treatments for neurological conditions, operating across Europe, Latin America, and the USA. The aim is to develop, design, and plan innovative technology-based solutions that improve the quality of life for individuals with these conditions. This platform will combine biomedical science and innovation, seeking to establish a network of care centers and global collaborations that enable a constant exchange of knowledge and resources for patients, thus leading these initiatives.

The word “Platform” reflects a foundational structure dedicated to generating and managing biomedical research projects. The number 52 refers to the Brodmann areas of the brain, named after the German anatomist who identified and numbered the 52 areas of the cerebral cortex.

52 Platform positions itself as a leading biotechnology research hub offering:

Innovative Solutions: Development of advanced treatments and technologies for neurological conditions.
Global Collaboration Network: Partnerships with top international collaborators, facilitating a constant exchange of knowledge and resources.
Impact on Quality of Life: A patient-centered approach that significantly enhances well-being through scientific solutions.

Brand Pillars:

Innovation: Always at the forefront of research and development, applying the latest technologies to create novel solutions.
Science and Precision: Commitment to scientific accuracy and quality in every project and product developed.
Collaboration: Working closely with international partners, institutions, and industry experts.
Empathy: Focused on the well-being of patients, seeking solutions that significantly improve their lives.
Transparency: Maintaining clear and open communication with all stakeholders.

Context:

Driven by the urgent need to address neurological diseases such as Alzheimer’s, Parkinson’s, and multiple sclerosis, more companies are at the forefront of developing innovative treatments. By utilizing advanced technologies such as genetic editing, artificial intelligence, and molecular biology, they are making remarkable strides in understanding and treating these complex diseases. International collaboration and substantial investment from both public and private sectors are accelerating discoveries, fostering a robust and dynamic research ecosystem.

Moreover, the increasing interconnection between academic institutions, pharmaceutical companies, and research centers is facilitating the exchange of knowledge and resources, promoting a multidisciplinary approach that promises to revolutionize the treatment of neurological conditions in the coming years.

Branding Approach:

Inner Brain Connections and Inter-Brain Connectivity

This concept draws inspiration from the fundamental principle of connection, the core of our platform. 52 Platform seamlessly integrates technology, innovation, and science through a network of pioneers working together to deliver solutions with global impact.

The logo is a minimalist representation of this connection, using organic lines that reflect the essence of humanity. Scientific themes are often conveyed through rational and cold language, so our aim was to find the perfect balance between the human and the technological, contrasting organic forms with precise, structured layouts.

Our goal is to establish a precise and innovative visual identity that forms a solid bridge between science and its potential to transform human lives.