CanO Water was created by three friends in response to the damaging effect plastic bottles have on the environment. The cans are made from aluminium, an infinitely recyclable material which can be recycled over and over again whilst never losing its quality! Recycle your can and it could be back on supermarket shelves within as little as 60 days. The vision behind CanO Water was to bring to market a product that delivered on purpose, function and aesthetics. The clean, minimalist black and white cans reflect the simplicity of water and were designed with a focus on ‘less is more’. The aim was to stand out from other drinks packaging with the horizontal/vertical font arrangement and use of negative space. CanO Water continues to innovate with their new resealable lid, allowing consumers the option of saving some water for later. See more of their products at: www.canowater.com
CREDIT
- Agency/Creative: CanO Water
- Article Title: CanO Water – The Leading alternative to single-use plastic bottles
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research, Retail Brand Design, Tone of Voice
- Format: Can
- Substrate: Metal
