25 Years of Creative Boldness and Iconic Design

For 25 years, Canne Bleue has been far more than an emblematic Martinique rum cuvée: it is a visual manifesto, a creative playground reinvented year after year. Each edition offers a unique graphic interpretation, instantly recognizable, driven by an iconic chromatic signature — blue. A unifying color that connects every release while leaving complete freedom for creative expression.

The Canne Bleue 2025 edition celebrates this creative legacy with renewed intensity. Conceived as a true collector’s piece, it asserts a bold, contemporary and confident design. The bottle is dressed in a fluorescent neon blue, vibrant and almost electric, capturing the eye at first glance. Inspired by nocturnal energy and the world of neon light, this luminous palette transforms the bottle into a powerful visual object, designed to stand out and leave a lasting impression.

The inks react to UV light, revealing their full depth and giving the bottle a living, evolving presence. Fully screen-printed, the design plays with texture, light and movement, creating an experience that goes beyond simple observation. Here, the bottle is not merely seen — it is experienced.

This striking design accompanies a white agricole rum of great finesse, extending the dialogue between Martinican tradition and contemporary expression. Canne Bleue 2025 embodies a vision in which design becomes language, emotion and a lasting signature, proving that after 25 years, an icon can still innovate.