Cannaheal Cannabis Projects is a Canadian brand that firmly believes in cannabis as a guiding light—an initiative dedicated to assisting individuals and businesses in navigating the path of innovation through the benefits of cannabis.
The project is part of a global initiative that would be operating in medicinal, industrial, services, and consulting fields, providing knowledge and resources for multiple segments such as pharmaceuticals, health and hospitals, construction, and many others.
In developing the brand strategy, we draw inspiration from stories of individuals whose lives have been profoundly and positively transformed by cannabis. Our project approach aims to introduce the world to cannabis with a tone that is both light-hearted, educational, and informal. The visual language serves as a mirror reflecting the branding essence—human, natural, and approachable. By blending illustrations and kindness with the inherent natural qualities of cannabis, the brand journey maintains a deep commitment to scientific rigor. A living, serene, and intimate identity. The search for an illustration style that appears natural yet imperfect depicts the brand’s desire to be close to their audience, to integrate into their daily lives. The result was a deck of visual messages that delve into the routines of ordinary individuals whose lives have been enhanced through cannabis. By demystifying cannabis, Cannaheal becomes a voice that resonates with everyone, delivering the brand’s purpose and tagline: ‘For all questions, hope.’.
CREDIT
- Agency/Creative: Blank Design
- Article Title: Cannaheal: Hope through Cannabis Innovation
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: North America, South America
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Logo Design
- Industry: Entertainment
- Keywords: branding; strategy; design; logodesign; graphicdesign; branddesign; brandidentity; cannabis; illustration; animation
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Credits:
Creative director: Erik Marchetti
Strategy: Nicole Viana
Design team: Lua Borges
Design team: Pedro Munhoz
Design team: Eduardo Dorfmann
Illustration: Luís Felipe Cavalcantti
Motion: Berro Motion
Case development: Pedro Munhoz
