” Yorkshire Heart are an award winning family run Vineyard & Brewery based North Yorkshire, UK, producing a fantastic range of quality, easy drinking craft beers from the heart in cask and bottles.
Our brief was to redesign their core beer range, updating the look and feel without losing the brand essence and recognisable heart shape.
We created an illustrative story on the label, depicting the brewing journey with the brand at the heart of the design. The illustration shows the traditional brewing methods in a simple, contemporary style, bringing to life the strapline “Craft beers from the heart”. Each beer was assigned a unique icon, with a hop at the centre, to compliment each beer’s individual characteristics. A complimentary 2-tone colour palette was implemented for each product using a mixture of naturally vibrant and muted tones. The labels were printed on a matte, textured paper for an authentic finish, complimenting the simplistic illustration style.”