“This was a re-branding effort aimed at uplifting the family of La Posta wines to feel more premium. It was important for each wine, produced by different growers, to be unique, but still be identified as part of the bigger La Posta family. We accomplished this with custom die cuts, the use of gold foils and thermography, as well as incorporating the story of each grower on the back labels. We supported the launch of these wines with silk-screened posters, used for point-of-sale and a book of postcards.”
CREDIT
- Agency/Creative: Canales & Co
- Article Title: Canales & Co – La Posta Wines
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
