Madrid City Hall launched a Sports Education Program with Over 100 Options to Encourage Physical Activity and Well-being.
Last September Madrid’s City Hall launched the Sports Education Program, an initiative aimed at promoting physical activity and well-being amongst its residents.
The program offers over 100 different sports options across 21 districts, making it easier than ever for citizens to find the perfect activity to suit their needs and schedules.
The Sports Education Program is part of the City Hall’s commitment to improving the health and well-being of its citizens. Through the “Tu Ciudad, Tu Deporte” campaign, the program aims to encourage citizens to be more active and adopt a physical routine that works for them.
The diverse range of activities, including yoga, basketball, swimming, and dancing, among many others, are designed to cater to everyone’s interests and promote a healthier lifestyle.
Physical activity is essential for maintaining good health and well-being, and the Sports Education Program is an excellent way for citizens to get involved in sports and improve their quality of life.
The Sports Education Program is still active and invites people of all ages and backgrounds to enjoy movement, strength, and fitness by keeping up with their rhythm.
With so many facilities and amenities available in the capital, there’s never been a better time to get involved with sports.
- Agency/Creative: Atipus
- Article Title: Campaign for “Tu Ciudad, Tu Deporte” – Madrid’s Sports Education Program
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Atipus
- Market Region: Europe
- Project Deliverables: Animation, Design
- Industry: Public Utility
- Keywords: sports, advertising, advertising campaign, Madrid.
Creative Direction: Atipus
Photography: Félix Ruiz