The packaging project for the Camarão do Sol range of snacks symbolizes the company’s phase of growth and expansion, which has conquered new markets in various states of Brazil. The new packaging was designed to attract consumers not only through its taste, but also through its visual appeal. With a modern design full of personality, each package was designed to create a unique and memorable experience, highlighting the product on the shelves and turning it into an item of desire.
The great demand for the new packaging reflects the success of the branding strategy, which combines visual identity and emotional appeal. The attention to detail and the connection created between the brand and consumers turned the packaging into an extension of the product itself, increasing the desire to taste the snacks and creating a complete experience from the moment of purchase to the first bite.
CREDIT
- Agency/Creative: Moura Studio
- Article Title: Camarão do Sol’s Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Recife / Pernambuco
- Market Region: South America
- Project Deliverables: Packaging Design, Packaging Guidelines
- Format: Box, Case
- Industry: Food/Beverage
- Keywords: Shrimp, Camarão, Sea Food, Frutos do mar, comida, Food
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Credits:
Designer: Mattheus Moura
Art Direction: Mattheus Moura
Photography: Filipe Ramos
Packaging: Mattheus Moura
