The coffee brand cama café was established in 2006 and became a street-style shop named by coffee lovers to take out. Brand identity and packaging design have also grown together in the process. With this packaging design improvement, the product line that has been used for 15 years, Brand identity is organized to provide consumers with a better brand experience.
The core of this redesign takes consumers and sellers as the protagonists to think, rethink what kind of design is useful for users and can increase sales, and valuable suggestions from sales staff and consumers have also been achieved. The birth of this packaging design, those elements that have nothing to do with the design are the key to the achievement of the design work.
The design strategy focuses on “enhancing professionalism, packaging can be used together, and simplifying brand identity”. The visual design of the cama café coffee bean bag is re-planned, and the product lines of different price points, such as green coffee beans, classics, and boutiques, are distinguished by color. Use stickers to distinguish different coffee flavors and reduce excessive text information, so that consumers can more quickly understand the flavor of coffee beans, roasting degree, coffee bean processing methods, etc., and standardize the paste position in the layout design to improve the consistency of the whole store For visual quality, the style of the coffee bean bag has been re-adjusted to the structural design, so that the coffee bean bag and the filter coffee bag can use the same gift box. In addition to reducing the waste of excessive packaging, it also strengthens the consistency and operability of the packaging design. Using “shared packaging materials” to streamline packaging costs and storage space is also a design ingenuity to reduce waste.
“Creative and interesting” is the brand culture that cama café hopes to convey to consumers. The yellow brand identity color and the character Beano are the most vivid images of cama café. The new vision simplifies Beano into a visual symbol, which is between cuteness and professionalism. Regain strength and present a more mature and clean brand image.
- Agency/Creative: Lung-Hao Chiang
- Article Title: cama café Redesign , Visual Identity and Packaging
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Taiwan
- Agency/Creative City: Taipei/Taiwan
- Market Region: Asia
- Project Deliverables: Brand Design, Brand Identity, Packaging Design
- Format: Bag, Flow-Pack, Pouch
- Substrate: Plastic, Pulp Board, Pulp Paper
- Industry: Food/Beverage
- Keywords: #BEVERAGE #BRAND #BRANDING #COFFEE #IDENTITY #ILLUSTRATION #PACKAGING #LOGO
Art Director: Lung-Hao Chiang