“Nieto Senetiner, a famous Argentinian winery since 1888 asigned to Caliptra with the task of designing a special packaging for a limited edition of its Bonarda wine. This edition is only dedicated to the London Marks & Spencers shops.
This varietal of Nieto Senetiner is considered one of the three best Bonarda of the country. So, the challenge of Caliptra was to give the consumer a unique experience which is to drink an Argentinian Bonarda and take them back to the XIXth century circus.
The graphic layout is inspired by the movie Luna de Avellaneda de Juan José Campenella that shows this magical world. The aesthetics is special and innovative with a retro typography and a lavanda colour.”
CREDIT
- Agency/Creative: Caliptra
- Article Title: Caliptra – Bonarda wine
- Project Type: Packaging
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