We designed the logo design of the Calabria brand and the packaging for the beverage series that will be sold in cans. The brand’s briefing for us is as follows;

First of all, there is a need for logo design and packaging design for a brand new beverage brand that will be sold and enter the market in the Arabian Peninsula (Bahrain, Kuwait, Qatar, Saudi Arabia, United Arab Emirates). The point to be considered when designing a logo should be the font. The name Calabria is a peninsula in Italy. The reason for choosing this name is to associate refreshing drinks with the Calabria coast. Since it is an ancient and historical region, the brand name should be written with a special font. Since all products will be sold in cans, the logo should be placed appropriately on the packaging. The position of the logo should be strong.
This brand should not be the same as the retail products we are used to seeing in the markets. The brand needs packaging design for many beverage categories such as Cordial, mineral water, lemonade, etc. All of these categories will be sold in cans due to the brand’s strategy. For this reason, each category should have its own feature. The most important problem is the separation of beverage categories from each other.

According to this briefing;
Logo Design Solutions
When considering the logo design, we first worked on a logotype to make it look strong in the packaging design. We used the logo in black and used it visibly in all beverage categories. Since the packaging is in a vertical form, the vertical placement of the logo was the most suitable option. We divided the packaging into two and determined the logo area and the text & visual area. We preferred a strong and characteristic font for the logo font. It is suitable for the historical character of Calabria.

Packaging Design Solutions
We worked on the first designs of the cordial and lemonade series. We used background colors to separate the series from each other. While we used soft colors according to the variant in lemonade, we kept the white background color constant in cordial products. In other varieties, we will develop this brand with options such as dark colors or black background. We worked on the packaging design in three sections. Logo, text, visual. Visuality was a very important element for the distinction of the variant. For this reason, we allocated a very large area in the packaging. Since the products will be sold in the Arab region, we created a minimal and clean brand architecture in the packaging design in order to differentiate. We avoided classic Arabic patterns and colors. We preferred the content visuals as illustrations. In this way, we wanted to break the harsh appearance of the visuals and make them look more sympathetic.