Caires is an architecture firm that offers consulting services, creation and development of architectural projects and interior projects for residential, institutional and commercial use, here you will find the appreciation of what is really essential for each type of project. In addition, they also value and seek to fulfill the purpose of adding value to the lives of people individually and as a society in all work processes, prioritizing simplicity and applying neuroarchitecture concepts that provide significant benefits for everyone.

For the logotype, we sought to create a unique and authentic typography, so that the brand could be fixed in the consumer’s mind. For this, the letters were created from scratch, seeking to maintain shapes that represented the idea of a more modest, light and flexible brand. Optical adjustment between letters was also applied making reading more pleasant. The letter “A” also represents the compass, the letter “I” the measures dimensions and the letters R and S the sensitivity, authenticity and subtlety applied in each project.

ased on the psychology of colors and focusing on Caires’ current positioning, the main palette chosen to compose the brand is accompanied by cool tones, such as grey, green and black. These are colors that convey a sense of casualness, however, we also have the impression of something elegant and cozy. A secondary palette was also defined, which serves as a support to compose the application of the visual identity, mainly in digital media.