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Caiaffa Mantis: A Sensory Experience of Nature by Holy Design Studio

Caiaffa Mantis: A Sensory Experience of Nature by Holy Design Studio

With an intriguing design that evokes the beauty and mystique of the praying mantis, Mantis Susumaniello elevates the elegance of rosé to a new level. Inspired by biodiversity and the harmony of nature, the packaging reflects the essence of Caiaffa’s organic philosophy, where authenticity and sustainability shape every detail. The delicate layers of finishing, combined with a precise cutout that reveals the wine’s vibrant hue, create a refined balance between sophistication and natural expression.
Every element of the design is thoughtfully crafted to enhance the sensory experience. The textures, the interplay of light and shadow, and the contrast between transparency and opacity transform the bottle into a visual and tactile statement. The praying mantis, a symbol of patience and harmony, represents Caiaffa’s deep respect for nature’s rhythms and the organic processes that define its winemaking. This approach extends beyond aesthetics, reinforcing the brand’s commitment to sustainable practices and responsible viticulture.
From the choice of materials to the meticulous execution of details, the design not only protects and enhances the wine but also tells a compelling story of craftsmanship and ecological awareness. By embracing the organic essence of winemaking, Mantis Susumaniello creates a deeper emotional connection with those who appreciate both fine wine and thoughtful design. This project embodies a philosophy rooted in artistry, environmental consciousness, and the celebration of nature’s elegance. It reflects the purity of organic viticulture, inviting a richer appreciation of the wine and its origins while expanding the brand’s presence worldwide through its distinctive and impactful identity

CREDIT

  • Agency/Creative: Holy Design Studio
  • Article Title: Caiaffa Mantis: A Sensory Experience of Nature by Holy Design Studio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Porto Alegre
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Branding, Label Design, Logo Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: logodesign; packagingdesign; labeldesign; design; graphicdesign; label; packaging

  • Credits:
    Creative Direction & Design: Erik Marchetti
    Creative Direction & Design: Luís Felippe Cavalcanti
    Creative Direction & Design: José Luiz De Lazzari
    Photography: Lucas Cavalheiro
    Photography Retouch: Patricia Thiesen

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