Cafe Lapin is a French-inspired cafe based in Australia. The name originated from the owner’s last name, Lapin, which also means rabbit in English. OAK Studio was tasked with creating a new brand identity that could take Cafe Lapin from a generic cafe to something that has not been seen before. It had to be classic, elegant and above all timeless. has developed a branding system that revolves around the concept of ‘rabbits’. The visual and verbal language is elegant yet welcoming, and has been utilised across both digital and print applications. The addition of illustration by Oak Studio’s in-house illustrators further enhances the brand concept in a sophisticated and refined way.
Cafe Lapin is a French-inspired cafe based in Australia. The name originated from the owner’s last name, Lapin, which also means rabbit in English. OAK Studio was tasked with creating a new brand identity that could take Cafe Lapin from a generic cafe to something that has not been seen before. It had to be classic, elegant and above all timeless. has developed a branding system that revolves around the concept of ‘rabbits’. The visual and verbal language is elegant yet welcoming, and has been utilised across both digital and print applications. The addition of illustration by Oak Studio’s in-house illustrators further enhances the brand concept in a sophisticated and refined way.
Cafe Lapin is a French-inspired cafe based in Australia. The name originated from the owner’s last name, Lapin, which also means rabbit in English. OAK Studio was tasked with creating a new brand identity that could take Cafe Lapin from a generic cafe to something that has not been seen before. It had to be classic, elegant and above all timeless. has developed a branding system that revolves around the concept of ‘rabbits’. The visual and verbal language is elegant yet welcoming, and has been utilised across both digital and print applications. The addition of illustration by Oak Studio’s in-house illustrators further enhances the brand concept in a sophisticated and refined way.
CREDIT
- Agency/Creative: OAK Studio
- Article Title: Cafe Lapin Branding for French-inspired Cafe Based in Australia by Oak Studio
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Branding, Graphic Design, Identity System, Illustration, Research, Tone of Voice
- Industry: Hospitality
