CAFÉ-ES is a new Mexican gourmet coffee brand with original flavors from Veracruz, Oaxaca, and Chiapas. We created a visual solution through a system of color and shapes around the name of the brand. The bright acuarela texture colors really makes it striking but simple, and the black and white elements express a contemporary feel. The project includes a logo design, outdoor main sign, color palette, stationery, coffee bar menu and packaging for 3 different size presentations.
CREDIT
- Agency/Creative: 3A COMUNICACION
- Article Title: “Café-Es” Mexican Gourmet Coffee Branding
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Bag, Can, Cup
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
