Cafe Cafe Cafe Cafe is located in Kyoto japan. The owner of the cafe wanted us to design the identity and packaging design. The owner had an idea of repeating CAFE many times in as a name. So we expand that idea throughout the identity. we didn’t really develop the logomark. We wanted to the repeating word to be the DNA of this brand. In order to twist the repetitiveness, we change one alphabet on each letter to different than the others.
CREDIT
- Agency/Creative: Stamp
- Article Title: Cafe Cafe Cafe Cafe Brand and Packaging Design by Stamp Agency
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Japan
- Market Region: Asia
- Project Deliverables: Brand Creation, Brand Identity, Brand Naming, Branding, Identity System, Tone of Voice
- Format: Bag, Box
- Substrate: Plastic, Pulp Fibre
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
