Briefing: Legna Steak Ranch is a venture that was born with the objective of expanding and bringing news to the meat market. We will be offering our own brand of meats and other BBQ items. We strongly believe that the success of a barbecue and meat dishes is in the choice of noble cuts of beef and pork. If you’ve never paid attention to this, know that defining the meat is essential for you to achieve a great balance between texture, flavor and juiciness.
Colours: For the purpose of this logo, we thought of using the mixed symbol, thinking about the reduction of the symbol on the packaging, minimalism was thought in view of the nobility of the carefully selected cuts, which go through a process of natural maturation, ensuring tenderness and juiciness of the meat.
Concept: Our design process is influenced by many elements that inspire and guide us, based on the study of heraldic genealogy in order to identify individuals, families and clans. We have the shape of the shield, or coat of arms, the best way to represent the nobility. The crown has been a concept of royalty for many centuries. They have been used since ancient times as a symbol of power and authority.
Heraldry thus emerged from the need to identify people holding some social importance and noble titles. Visual elements of this science tend to refer to nobility and purity in addition to social status. The appreciation for the preparation of noble meats reached its peak in the Middle Ages.
The food of the nobles had more meat, pheasant, cattle with fresher cuts. The nobility hired renowned cooks among the courts to prepare the food and focused on the qualitative aspect of the ingredients.
- Agency/Creative: Cadmus
- Article Title: Cadmus Design Legna Steak Ranch Brand Identity
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Acaraú
- Market Region: South America
- Project Deliverables: Beauty Photography, Brand Design, Brand Experience, Brand Identity, Brand Mark, Packaging Guidelines, Paperwork
- Industry: Food/Beverage
- Keywords: carne steak identidade visual logo logomarca
Designer: Anderson Carlos Silveira