The title of the exhibition: “Cacti and Succulents”.
Annual event, venue Moscow 2023.

The idea: to create an exhibition that will be an interactive space where visitors can learn more about cacti and succulents. The exhibition will consist of several zones, each devoted to a specific theme.
Zone 1: «History of cacti and succulents» – here visitors can learn about the origins of cacti and their significance in the cultures of different peoples. This zone will feature different types of cacti, as well
as information on how they are used in medicine and cosmetology.
Zone 2: Cacti in Art – This zone will be devoted to how cacti have been used in art in different eras. There will be paintings, sculptures and other works of art created using cacti.
Zone 3: Succulents in Nature – In this zone, visitors will be able to see how succulents grow in nature. There will be live plants as well as photos and videos showing how succulents survive in extreme desert conditions.

This is a story about prickly creatures that live in strange quicksand, they are mysterious and inscrutable, hold many secrets of beautiful creatures.
A unique corporate identity was developed for the exhibition, which will reflect their beauty and uniqueness.

Colors were chosen that are associated with cacti and succulents:
Black gives a sense of mystery and serves as a representation of danger, green and beige are a reflection of the inner essence of plants, replacing the danger in the perception of the beauty of form and naturalness.

Graphic images of plants in different angles and styles, elements of nature such as leaves and flowers to create a more natural atmosphere.

A unique style of polygraphic, advertising and food products was created that fully reflects the character and beauty of these prickly and fascinating plants.

An atmosphere of mystery thanks to the bright colors, unusual shapes and their arrangement, they transport us into a world of imagination, creating a feeling of something detached from the real world, as if introducing us into a trance by their enchanting appearance and surrounding atmosphere. Creatures with their own history, the mysteries of which are still unsolved.