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Cachaça Cedro do Líbano ALAMBIQUE Packaging Design

Cachaça Cedro do Líbano ALAMBIQUE Packaging Design

Montenegro Design – Cachaça Cedro do Líbano ALAMBIQUE

With the intention to create a product line of the Cachaça Cedro do Líbano, the focus changed from the only product they had to creating a Brand/Line of products for the cachaça. Therefore, we transformed the name of Cedro do Líbano in to the main global brand, focusing on the first product of the line – ALAMBIQUE.The new Cachaça Cedro do Líbano ALAMBIQUE is the original craft version, the nectar with the real flavor of the alambique. The base for all other flavors and types of cachaça, like the Premium one.Now that ALAMBIQUE became the focus of the product, just like the bases for the creation of a traditional craft cachaça, we used a typography that brought all that intrinsic historical tradition in to the name ALAMBIQUE.Cachaça’s alambiques are made of copper, so we used this metallic copper color palette with a dark and rustic environment to make the link with the tradition. Many elements from the alambique and the fabrication of the cachaça are subtly portrayed in the design too.

CREDIT

  • Agency/Creative: Montenegro Design
  • Article Title: Cachaça Cedro do Líbano ALAMBIQUE Packaging Design
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Format: Bottle
  • Substrate: Glass

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