Utopia: It is the representation of a perfect idea, project or thought. It is an optimistic view of how we would like things to happen. Utopia formulates or designs and ideal, alternative, fair, coherent and ethical system. With this premise and this conceptual basis we began to work on a brand of extra virgin olive oil. In this way we create: Oiltopía is presented as a unique, utopian Evoo. In our design, with the line, (which is the most basic element of any graphic), various aesthetic compositions have been created to achieve maximum harmony and beauty.
Representing the concept of utopia, as an association of ideas and different formulas that reaches a perfect conjugation.
This simple monochrome composition reminds us of craftsmanship made of rope to make tapestries, garments or jewelry with surprising results.
Each of the single varietals is represented by a different composition. The production has been carried out with silkscreen with volume, giving us that visual and tactile feeling of cord, accentuating that artisan concept.
Direct painting on glass has been used for production. Each element of the composition has been highlighted with Serigraphic relief looking for the braille-like reading effect so that anyone can touch the drawings and feel them. The collections are complemented by cases that present the product in an individual format or in a collection of three products and that let this relief effect of the drawings appear through a window.
The individual case has been designed so that with a single model it can be used to present any of the four varieties of extra virgin olive oil.
For the front of the cases we have also used the serigraphic relief technique so that the consumer perceives the experience of touch from the beginning. For the cases of three units, a special flap is designed that covers the entire front and presents the brand while the product is closed. Once opened, it reveals the inside of the bottles with its relief. The result is an elegant set to pack this magnificent product from the province of Córdoba (Spain) and which, through the use of these universal elements, seeks to connect with a contemporary consumer in different international markets.
- Agency/Creative: Cabello X Mure
- Article Title: Cabello X Mure Design Packaging for Oiltopía a Utopian Evoo Extra Virgin Olive Oil
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Architecture, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture
- Format: Bottle, Case
- Substrate: Glass Bottle, Pulp Paper