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Cabeça do Pote: Tradition on the Head, Joy in the Glass by M&A Creative Agency

Cabeça do Pote: Tradition on the Head, Joy in the Glass by M&A Creative Agency

For centuries, three-legged iron pots gathered families, flavors, and stories in wood-fired kitchens across Portugal. More than just cookware, they were the heart of every home, a symbol of togetherness and shared moments where time slowed down, and every meal became a cherished memory.

Inspired by this cultural legacy, Cabeça do Pote emerges as a joyful and creative tribute to a timeless tradition. The packaging concept reimagines the heritage of these iconic pots, transforming them into illustrated “characters” with unique personalities, carrying a multigenerational journey within every bottle.

Each label introduces a distinct figure, complete with its own name and backstory, capturing personal traits, habits, and quirks in just a few playful lines. This combination of illustration and storytelling brings the wine to life, turning every bottle into a collectible piece and an emotional experience.

The wooden boxes extend this visual language: each character is printed directly onto the wood, while their life story is revealed on the back, creating a sense of discovery even before opening the bottle. This attention to detail reflects the artisanal care and authenticity that define the brand.

All the characters share a common, universal trait: a wide, joyful smile that transcends language and culture. It is a celebration of human connection, of raising a glass together, and of turning every shared moment into an unforgettable memory.

Cabeça do Pote is more than a wine brand; it is a celebration of time, generations, lifestyles, and the unique tastes that shape how we enjoy wine. It invites us all to embrace this collective spirit with a toast: one bottle, one smile, one unforgettable moment at a time.

CREDIT

  • Agency/Creative: M&A CREATIVE AGENCY
  • Article Title: Cabeça do Pote: Tradition on the Head, Joy in the Glass by M&A Creative Agency
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Anadia
  • Market Region: Europe, North America, Global
  • Project Deliverables: Brand Design, Concept Art, Design, Illustration, Photography
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Wine, Wine Packaging, Wine Bottle, Wine Label Design, Photography, Illustration

  • Credits:
    Design & Photography/Video: M&A Creative Agency

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