Nova Yachts is a luxury yacht brand specializing in designing & building solar-powered multi-hull yachts.
Freedom is classified by philosophy, as the independence of the human being, the power to have autonomy, the right to come, go, and act according to his own will. Freedom is still a fundamental element in the cosmopolitan internationalist concept, where geographical boundaries are ignored, and its followers live as authentic citizens of the world.
Catamaran is the designation given to a vessel with two hulls, which stand out for their high stability and speed compared to monohull vessels. Its origin is Polynesian, and when European navigators arrived there by sea, they were surprised by the great speed of the catamarans.
Thanks to their characteristics, the catamarans have a structure that allows for better use of space compared to monohull boats of the same size. Modern catamarans are notable for their safety, based on intense calculations by specific stability logic, for their comfort, and for not sailing heeling.
Nova Yachts comes up with a proposal to create multi-hull yachts for a new generation of environmentally conscious explorers, showing the world how smart design, innovation, and sustainability can drive change without compromising on luxury and comfort. Let your true adventurous spirit take over, and when you realize it, all that remains is an uncontrollable urge to explore the infinite.
So, we were invited to create the brand’s concept, and in addition to logo design and the entire visual identity, we also identified the brand’s archetypes, defined its personality, tone of voice, and photography.
- Agency/Creative: C.Carbon Studio
- Article Title: C.Carbon Studio Creates the Brand Identity for Nova Yachts
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Guimarães
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity
- Industry: Transport
- Keywords: brand, identity, visual, branding, design, yacht, nautic, nautical
Designer: Rafael Maia