• Project

  • Region

  • Industry

Byerlee Design Captures Barossa Valley’s Essence in Biscay Road Labels

Byerlee Design Captures Barossa Valley’s Essence in Biscay Road Labels

Biscay Road is a new wine brand emerging from the heart of Barossa Valley, created for esteemed vigneron, Alan Hickinbotham. The Hickinbotham family has been a cornerstone of South Australia’s wine industry since 1936, and this rich legacy continues with the estate-grown Biscay Road label. Named after the road their vineyards reside on, the brand also pays homage to the unique biscay soils, known for their distinct cracking surface, synonymous with producing beautifully structured and intense wines.

Situated on 100 acres of fertile land, Biscay Road’s vineyards thrive in the unique biscay soils and hot Barossa summers, resulting in extraordinary wines with intense aromas and earthy undertones. Sustainability is at the core of their vineyard management, with the Hickinbotham family passionately overseeing every aspect, reflecting their winemaking heritage spanning four generations.

The label design for Biscay Road draws inspiration from the ancient Japanese art form of Kintsugi, or “golden repair”, which celebrates the beauty in repaired cracks using liquid gold. This concept beautifully parallels the vineyard’s fractured biscay soils and the Barossa Valley’s sun-hardened landscape, embodying the resilience and exceptional quality of their wines. The Kintsugi cracks and veins, produced with gold foil, span the entire label, creating an engaging and alluring visual experience that captivates buyers. Additionally, the labels are printed on 100% recycled stock, aligning with the brand’s commitment to sustainability and respect for the environment.

Biscay Road is more than just a wine brand; it is a continuation of a storied legacy, bringing together tradition, innovation, and a deep respect for the land.

CREDIT

  • Agency/Creative: Byerlee Design
  • Article Title: Byerlee Design Captures Barossa Valley’s Essence in Biscay Road Labels
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Adelaide
  • Market Region: Oceania, Global
  • Project Deliverables: Advertising Photography, Brand Design, Packaging Design
  • Format: Bottle, Case
  • Industry: Food/Beverage
  • Keywords: wine, barossa, barossa valley, hickinbotham, byerlee design, wine brand, wine label, label design, kintsugi, foil

  • Credits:
    Creative Director: David Byerlee

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
13
Good
Vote
4
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
13
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
13
Good
Vote
1
Bad
Vote
0