The onomatopoeia: The brand name is composed of the roar of a dinosaur (Rawr) and the purring of a cat (rrr), expressing a primitive and wild instinct.
Combining the visual elements of dinosaur skeletons with the characteristics of freeze-dried snacks, the fossil skeletons of ancient dinosaurs shape the original wild instincts, which are natural, initially processed and primitive. We aim to awaken the primitive hunting state that cats have evolved through design, while combining the freeze-drying production process to lock in nutrients and preserve the original deliciousness of the ingredients.
Such dinosaur themes enhance the appeal of products, not only on the outer packaging but also in the naming and positioning of the products themselves, making consumers feel that each product has a unique story and scientific basis, thereby increasing their purchasing desire and brand loyalty. In addition, it may also be hoped that consumers, especially pet owners, can be educated to learn some dinosaur knowledge while making a purchase, thereby enhancing interactivity.
In terms of color, we use earth tones and vibrant colors for contrast. This not only enhances the visual elements but also conveys a sense of nature and primitiveness. Such a color palette can achieve the greatest visual coordination with the dinosaur fossil skeletons.
The packaging details incorporate an archaeological fossil numbering system, which not only conforms to scientific norms but also has the fun of brand marketing, further enhancing and strengthening the overall atmosphere.
It is hoped that consumers can have more associations and the desire to explore through the pictures.