The Tomato Stem & Calyx – This long-overlooked natural identifier has become the core vehicle for brand differentiation through its unique formal language.

As the vital connection point of a tomato, the stem symbolizes “complete freshness from nature to table.” By extracting clean, powerful graphics to create visual associations, we use the root and stem to link each visual cue into a cohesive narrative. Packaging incorporates this stem motif as a living brand symbol, embodying organic vitality.

Squish champions a faster, more seamless journey from harvest to table. This natural, continuous organic process is expressed through the visual language of roots and stems, where every line and graphic intersection on the packaging is an abstraction of living nature.

We innovatively frame the product packaging as a “pickable fruit,” transforming the act of selecting it from the shelf into a sensory reenactment of hand-harvesting freshness. This immersive visual interaction redefines the emotional connection between condiments and consumers.

In this system, the stem is no longer just a graphic element—it evolves into a super symbol that carries the brand’s essence.

Through this comprehensive visual language, each product becomes a vessel for telling a fresh story, capturing the vitality of nature and human warmth within its compact form.