Marco is a fast food brand from southern Italy that caters to the local palate with its classic taste.
As for the traditional product line, Marco wants to make new breakthroughs and incorporate more inspiration and fun elements on top of the tradition to cope with the increasingly young market.
In this update, we have strengthened the combination of the modern and classic serif fonts of the brand Marco text, used the distortion of details to connect the brand’s youthful sense and interesting atmosphere, strengthened the visual flexibility of the brand, and made the brand have visual association with the product. The visual guide makes the preparation of pasta easier and simpler, while ensuring the rich details of the taste and the consistency of the quality.
The integration of auxiliary graphics is a visual bridge between the brand and the product, and the rich changes of graphics can make the identity of M more strengthened and multi-layered.
The brand packaging section has been updated with new visual illustrations to bring out the ingredients, taste associations and pasta delicately, with each bite carefully prepared. Use color palettes and illustrations to distinguish between different types of pasta.
Open the package and cook for a few minutes to enjoy the taste experience of a star-rated restaurant.

B&W LAB is a multidisciplinary graphic design studio, based on unique graphic style, branding and market analysis. Specialized in package design and brand identity, we have worked on numerous projects, creating inspiring design and results into the market.