A captivating narrative unfolds when one delves into the essence of its origins.
The task of establishing the brand identity for an independent production company evolved into a meaningful endeavor. Its objective was clear: infuse the work of a creative professional with purpose and communicate the inherent value of the business to clients through the medium of production.
The brand underwent a meticulous exploration to position itself as a producer brand. Leveraging the founder’s name, the goal was to weave a compelling narrative that not only captured the distinct essence of an independent professional but also emphasized a steadfast commitment to producing branded audiovisual content for diverse brands and events.
The outcome is a brand with an identity deeply rooted in its origins. It strikes a delicate balance, blending the technological modernism inherent in audiovisuals, the vintage charm reminiscent of classic producers, and the vibrant colors reflecting the cultural roots from which every story emanates: ancestry.
This distinctive fusion has given rise to a brand proudly standing as an Afro-Amazonian Audiovisual Producer, a convergence point where tradition meets innovation, and storytelling excellence takes center stage. The brand serves as a testament to the harmonious interplay of heritage, modernity, and an unwavering dedication to crafting narratives that resonate deeply. Afro-Amazonian Audiovisual Producer — where every story begins with a profound connection to its roots, creating a narrative tapestry that transcends time and resonates with the hearts of its audience.
CREDIT
- Agency/Creative: Parawara Design
- Article Title: Butter Films – Afro-Amazonian Audiovisual Producer
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belém
- Market Region: South America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Strategy, Brand Tone of Voice, Branding, Graphic Design
- Industry: Technology
- Keywords: Afro-Amazonian Audiovisual Producer
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Credits:
Brand Designer: Leon Lima