Business Genetics is the flagship training course of Marketers, a company specializing in digital marketing. On the occasion of the second launch of the course, a gift box was designed to be sent to the first 500 enrolled students containing the workbook, that is a notebook of exercises to stay focused on the course, advance in the strategy and have clear future references on what has been studied, a welcome card containing the personalized pencil and a series of stickers to be used both for the exercises and to customize the box.
For this project Onlab was responsible for the definition of the entire user experience related to the packaging and the internal editorial workbook. A useful tool but also of strong visual impact.
The Workbook has been designed with a paperback with a visible thread to allow an easier opening at 180° and to fill in more easily. Inside the box there are also several stickers that serve to complete the exercises but can also be used as visual elements to beautify and customize each box.
Finally, there is a folding die-cut containing the custom pencil, which is the only tool needed to start on this path of growth both personal and as an entrepreneur.
The paper used is Fedrigoni’s Freelife Cento Black Black. To make the package more precious we have chosen to use a metallic blue hot print that gives the whole package an even more premium look.
The entire project took over 8 months, from the definition of the initial content, through the selection of materials, to the creation of the physical box.
CREDIT
- Agency/Creative: Onlab
- Article Title: Business Genetics Workbook Box Designed by Onlab
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milano
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Experience, Brand Identity, Editorial Design, Packaging Design
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
- Industry: Education
- Keywords: Dario Vignali, Workbook, Formation
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Credits:
Creative Director: Maurizio Cascio
Art Director: Raffaele Sabella
Visual Designer: Marco Calignano
Visual Designer: Angela Arillo
Visual Designer: Mario Biancolella
