Burkl is a platform that makes reading fun and helps encourage people to read more. We make it easy for readers to find interesting content and for authors to share their work. Our mission is to promote literacy and help people discover new authors and stories.
Reading is hard, but Burkl makes it easy. Our global library offers a wide variety of books and magazines, while our patented reading timer will let you know when it’s time to stop. Join the millions of people who’ve read more with Burkl!
The brand identity is further extended to various collateral materials. The stationery design, including business cards and letterheads, showcases the Burkl logo prominently, allowing for immediate brand recognition. The website design employs the orange and black color palette to create a visually appealing and user-friendly interface. The combination of bold typography and clean layouts enhances readability and navigability, ensuring an engaging and informative online experience for visitors.
Crafting a minimalist logotype and branding was to distill the brand’s essence into a simple yet captivating design. Striking the right balance between elegance and recognition while conveying the brand’s message concisely was key. Collaborating closely with the company’s stakeholders, we aimed to understand their core values and aspirations, channeling them into a brand identity that exudes sophistication and timelessness.
Blends contemporary aesthetics with minimalistic elements to create a logotype and branding that embody innovation. By distilling the brand’s core principles into a symbolic centerpiece, we enhance visual impact with an elegant font. A refined color palette ensures timelessness, while creative use of negative space adds depth. Collaborating with the client and user testing ensure a seamless alignment with the brand’s vision and profound resonance with the audience. The result: a cohesive, versatile, and captivating visual identity that narrates the brand’s story and sets it apart in the competitive landscape.
- Agency/Creative: Sky Co.
- Article Title: Burkl – Brand Idenitity Design
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Nigeria
- Agency/Creative City: Kaduna
- Market Region: Global
- Project Deliverables: Art, Art Direction, Brand Architecture, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Strategy, Creative Direction, Graphic Design, Illustration, Logo Design, Motion Graphics
- Industry: Education
- Keywords: book, kids, read, write, logo, student
Designer: Muhammad Abubakar