Burguito Delivery is a snack bar/hamburger located in Foz do Iguaçu, Paraná (Brazil), with a focus on artisanal fast food (hamburgers, fries, desserts, drinks and snacks in general). The name “Burguito” comes from Portunhol, as the founders are students of a Latin American college, and are located in a border region.
The brand’s redesign project emerged with the aim of establishing a new path for the brand, giving it a solid, young, familiar, fun and attractive appearance, aiming to reach a wider audience, as well as possible expansions in franchises throughout Brazil and who knows around the world.
The logo is made up of the cafeteria mascot, a Llama, which was illustrated in a more pop, fun and cartoony way, giving the mascot a “cool” and young look to the mascot.
For creation, several references were used, and among the main ones are brands such as MTV, Burger King and Dunkin Donuts, which have similar characteristics, such as strong colors, in addition to a young and outgoing appearance.
For the typography, a rounded typographic font was used, which has cheerful, fun and familiar characteristics.
The color palette, on the other hand, is vibrant and seeks to escape the commonplace where fast food brands are used to be, however, without failing to cause the same incredible feeling of euphoria and desire to taste the incredible burgers and other snacks in the cafeteria.
As the slogan itself says, the brand has everything to be “your new darling”, and to reach more and more new horizons and customers from all over Brazil.
- Agency/Creative: Leon Fabri
- Article Title: Burguito Delivery Snack Bar Branding by Leon Fabri
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Coronel Fabriciano
- Market Region: South America
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Redesign, Branding, Character Design, Design, Illustration
- Industry: Food/Beverage
- Keywords: Burger, Hamburger, Hamburguer, Food, Fast Food, Snack Bar, Brand, Food Brand
Graphic Designer: LEON FABRI