ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ, a brand known for its bold personality and humor, evolved while staying true to its roots. 2yolk redefined its strategy, modernizing its visual and verbal identity without losing its signature playfulness.

The new logotype retains its recognizable three-line structure but introduces contemporary typography, inspired by stacked burger layers. Greeklish blends seamlessly with English, creating a typographic fusion that feels fresh and dynamic. Packaging and in-store materials feature humorous illustrations, custom placemats for themed burgers, and engaging environmental branding. Merchandise extends the brand’s expressive language beyond the restaurant.

A new MMK monogram was designed as a shorthand signature for packaging and applications. Collaborating with architects, we translated the brand’s essence into a retail space that enhances the dining experience. This rebranding bridges ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ’s legacy with today’s design and storytelling, making it more relevant than ever.

The updated logotype maintains the iconic three-line structure but introduces modern typography inspired by the stacked layers of a burger. Bold, structured, and deliciously impactful, the new design elevates recognition. A bespoke MMK monogram was developed as a compact signature for packaging and communication.

The new tone of voice, blending Greeklish and English, gives the brand a fluid and dynamic rhythm that reflects its witty character. In-store materials came to life with illustrations, custom placemats for themed burgers, and immersive environmental graphics. Packaging design embraced bold typography to highlight the brand’s “always exaggerating” philosophy.

Working closely with the architectural team, we extended the brand language into the physical space, enhancing the dining experience through design integration.

This rebranding project bridges ΜΠΑΡ ΜΠΕΕ ΚΙΟΥ’s legacy with today’s audience, making it more relevant, expressive, and fun than ever before.