Build your Brand by Supperstudio - World Brand Design Society

Brand with purposes and social design are the focus of Avery Dennison’s Build your brand campaign to introduce its sustainable label range, R Collection.
The campaign develops nine packaging concepts for different products. Avery Dennison invites people to join a revolution where small gestures can make a big difference. Build your brand is a call to action to create responsible brands.
R Collection is a selection of labels made with fibers and organic waste such as grapes, barley and citrus that significantly reduce carbon footprint and help reduce energy impact. Labels with their own story behind them that provide tangible, measurable and real added value, with which Avery Dennison joins the circular economy and takes a step forward with new solutions that have a positive impact on the environment.