As part of a school project we were given the brief to design a visual identity for a product that introduces insects (entomophagy) as part of our daily food. What better way to introduce insects in our diet than chocolates. Bugsby is a brand of chocolates that has four superheroes as its mascot. Four insects that are at the forefront of changing the way we view food, in their superhero avatars. Bugsby’s identity focuses on illustrations of its four superhero bugs, complemented with summer colours and elements from nature to show its ‘green’ impact.
CREDIT
- Agency/Creative: Nandita Menon - IED Florence
- Article Title: Bugsby Entomophagy Chocolate Packaging Design by Nandita Menon
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Multiple Regions
- Project Deliverables: Brand Naming, Branding, Packaging Design
- Format: Pouch
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
