Branding Norway’s Westernmost Fish Farm
Bue is a the westernmost fishfarm in Norway. Producing sustainably harvested landbased Fresh Island Salmon.
The brands ESPs are the fresh atlantic waters, the Island fishing traditions, the harsh elements and the strong currents.
All optimal conditions to harvest a superior athletic salmon. With the merger of old traditions and new technology, this gives them a current advantage.
Brand film narrative:
In the ocean gap furthest west in Norway, there is a lot of resistance.
A resistance creating resilience in both fish and folks.
Since the dawn of day, Salmon has been our way of life.
A life lived on nature’s terms.
We still live in harmony with nature, but times are changing.
Now we harvest the fish on land instead of catching it at sea.
A more sustainable solution for both islanders and the planet.
The salmon keep swimming as it has always done,
Naturally strong, against the current.
Bue® Salmon Current Made
Only with resistance, can we create real progress. In the ocean gap furthest west in Norway, there is a lot of resistance. Here you’ll find our Fresh Island Salmon swimming naturally against the strong flowing current.
Our Fresh Island Salmon is current made. Swimming instinctively against the continuous current, they are naturally healthy, more powerful, firm and tasty. The natural choice.
Fresh Island Salmon
Shaped by the current, this is a naturally fresher, firmer salmon. Harvested at its peak, our fish set an unrivalled standard of tasteful nutrition. A delicate, healthy taste of distinctive origin.
Resistance builds resilience
Only with resistance can we build resilience. Only with resilience can we make progress. Sitting on the edge of the ocean gap, the Bue Islands encounter a lot of natural resistance.
A Lasting Legacy
It is said that people build too many walls and not enough bridges. On the west coast and islands of Norway there are no walls, but lots of bridges.
The Bue Islands are home to a closely knit community of people trusting and depending on each other. A community working together with, against and in one with the elements. Pioneers, tradesmen, travellers, and sea farmers. Innovators and craftsmen utilising the resources of nature to their full potential. In this Northern archipelago, Bue is bridging the twin pillars of seafood traditions and the future of seafood, developing sustainable solutions for the next generations.
Inclusive and transparent, Bue is embracing the hard-earned resilience of past generations and reinventing it. In Norway’s westernmost island community, we are harnessing the best of modern, cutting-edge, land-based flow-through technology to raise healthier salmon and protect the ecosystem.
Pioneering aquaculture solutions are at the very heart of the business. Bringing together production experience and environmental expertise, we are working with the community and our industry partners to create a lasting legacy.
Digital Design Creation
Responsive webpage for Salmon producer Bue.
- Agency/Creative: KIND
- Article Title: Bue Digital Design Creation
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Norway
- Agency/Creative City: Bergen
- Project Deliverables: Digital Website, Web Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23