When two life-long friends share a love for plants and an innate talent for creating unique living arrangements, it’s only natural to turn that passion into a budding venture. For Jessica and Lindsay, what started out as a seedling of an idea, very quickly grew into a full fledged business strategy.

Focusing on Buds’ business plan, we identified their target audience, marketplace positioning, and their vision for the ideal customer experience. They wanted to appeal to the local, middle- to upper-class female consumer, who’s interested in beautiful, high-quality products, exceptional customer service, and small town charm. We defined the brand mission, attributes, and messaging, and further developed brand naming to help with industry landscape clarity. With the groundwork set we were able to move into visual identity development. Jessica and LIndsay had a vision in mind for its direction, which we focused to align with the newly established characteristics and ideology. The new brand identity suite is refined, high-end, and showcases a touch of playfulness. It includes a responsive set of logos and a series of secondary mark and slogans. The visual identity’s timeless logotype boasts clean lines and a special little detail—a nod to these life-long friends who have joined together in business—the U, which doubles as a succulent pot with a funnel notch at its base, cleverly forms Lindsay’s and Jessica’s initials. This symbolic detail is further illustrated in the identity’s budding B brandmark. Extending beyond the primary logos, the suite’s secondary marks were meticulously designed to be used throughout various print and digital touchpoints. Taking Buds’ creativity and playfulness even further, two slogans were developed for the brand to work independently as well as within their respective marks. When it came to the brand’s color palette, naturally we turned to Mother Nature for inspiration. We curated lush primary and secondary colors and paired those with the modern luxury of warm and cool desert neutrals.

Guiding every decision that Buds Plant Boutique made was the goal to establish life-long customer relationships, connect with the local community, create beautifully unique arrangements, and grow a thriving business. For two buds who dig pretty things, telling their brand story in a thoughtful and beautiful way, through identity and messaging, was integral for their new business.