The founders of The Cornish Jar don’t do “normal.” In fact, they’ve built their whole brand around the belief that life’s far too short to settle for predictability, especially when it comes to food. Why stick with bland when every bite could be an adventure?

What began as a small passion project soon transformed into a flavour-charged mission. Tired of lining supermarket shelves and seeing the same-old mushy, brown, uninspired chutneys, the team felt there had to be more out there. They craved vibrancy, excitement, and a sense of fun in something as everyday as opening a jar. Their answer was to craft bold, playful preserves that weren’t afraid to stand out.

Every jar is a deliberate rebellion against dullness—an explosion of character and creativity, designed to wake up taste buds that have been lulled into boredom. The Cornish Jar thrives on unexpected ingredient pairings that surprise, delight, and keep you coming back for more. This isn’t just about making chutneys, jams, or sauces; it’s about creating tiny jars of joy, each packed with personality as much as flavour.

To match such a disruptive approach, the brand identity itself had to feel equally fearless. The solution? A playfully bold world bursting with colour and cheeky, larger-than-life illustrations. Characters joyfully squeeze themselves into everything from paddling pools to classic red telephone boxes—mirroring the way extraordinary flavours are crammed into every single jar. The look is loud, the feel is fun, and the result is impossible to ignore in a market that has long felt tired and traditional.

At its core, The Cornish Jar proves that food can be more than just fuel or background noise at the dinner table. It can be exciting, surprising, and downright fun. Their jars are as much about storytelling and laughter as they are about taste, giving people permission to break free from “ordinary” and embrace flavour in all its colourful, chaotic glory.

Because for The Cornish Jar, food isn’t just about what you eat—it’s about how it makes you feel. And they believe the answer should always be: joyful, adventurous, and absolutely unforgettable.