This brand creation for Southwestern Distillery is born from the legend of two nineteenth century Cornish brothers who spent all their time in darkness; mining tin during the day and distilling moonshine at night. Deep underground, they honed their craft, producing a spirit as bold and enigmatic as the tunnels they carved. Their legacy, once whispered among miners and smugglers, now resurfaces in a whisky that refuses to be overlooked.

Their famous black whisky is now brought to market in a fitting steel tin—a nod to their industrious past, a vessel that speaks of resilience, rebellion, and the raw grit of Cornwall’s mining heritage. This is not just packaging; it’s a statement. The whisky within is dark, rich, and uncompromising, much like the men who first crafted it. The branding bursts through tradition with a rebellious energy that commands attention, ensuring it won’t simply sit on the shelf-it will disrupte and grab the spotlight from traditional whiskies.

Playful, daring, and unapologetically unconventional, this brand refuses to follow the beaten path. Just as their infamous dynamite-powered locomotive became the fastest (and most thrilling) way to export their black whisky around the world, this brand is built for movement—designed to disrupt and excite in equal measure.
Not one to follow well-trodden paths, our clients at Southwestern Distillery wanted to run the project a little differently too. From briefing to delivery in just six months – the liquid concept and its development has been shared online for all to see, as it happened. A fantastical brand story brought to life with an attitude and assets to match; this is an age-old liquid, brought bang up to date for today’s world.