Brutia is a special wine from Pinea Wine and also for us. Its name is taken directly from the pines (Pinus Brutia) that we can find if we take a walk among the vineyards surrounding the winery. Under the canopy of the massive Pinea tree in the heart of Spain’s legendary Ribera del Duero winemaking region, PINEA founders and longtime friends Vicente Pliego and Hugo T. Del Pozzo had an inspiring conversation that led to an epiphany: that their calling was to use the magnificent characteristics of this land to produce one of the best wines in the world. Their entire team’s goal is to create one of the best wines in the world, year in and year out. The hard work in viticulture, attention to detail and artistry in winemaking, and patience in aging reaches its causa est when our patrons place a glass with Pinea wine under their nose and in their palate. Their reward: creating minutes of pleasure through your senses and partaking in the creation of moments that last forever. Pinea is a winery that feels deep respect and love for nature and the land where their vines grow. At nature’s perfect time, their grapes are delicately selected and hand cut so the label designed aimed to show this crafted spirit.
For this special wine we imagined and designed a crafted “B” letter cutting and molding small pieces of bark from some of the pines to later macro-photograph it. The paper chosen was Fasson Cotton White, an uncoated matt wood-free printing paper made from 100% cotton. Made with a unique velvet finish appearance for high cotton tactility. Features wet strength and fungicidal treatments. The crafted design of the label manages to communicate the raw essence of the bark of the pines, also because we planned to give the “B” form an emboss so when you touch it you could feel the rugosity on the material. Brutia is a 2015 project that, unfortunately, could not see the light of day, but anyway we love it and decided to share, we hope you like it as much as we enjoyed creating it!
- Agency/Creative: Miguel Díez Estudio de diseño
- Article Title: Brutia 2015 Wine Label Designed by Miguel Diez Estudio de Diseño
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Strategy, Branding, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle, Pulp Paper