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Bruno Martins, Cars Without Frontiers Brand Identity Created by Grandes Planos

Bruno Martins, Cars Without Frontiers Brand Identity Created by Grandes Planos

In the ever-evolving world of automobiles, there are stories that stand as testaments to unwavering passion and dedication. This is the story of Bruno Martins, a true automotive enthusiast whose journey took an exciting turn when he crossed paths with the renowned Discovery Channel program, ‘Wheeler Dealers’. While Bruno’s journey in the automotive world began long before the television spotlight, it was this encounter that set a pivotal course for his brand. Inspired and invigorated by the world of automobiles, he decided to give his automotive endeavors a name, thus birthing ‘Bruno Martins, Cars Without Frontiers’.

In his quest to bring this vision to life, Bruno entrusted Grandes Planos to craft the brand’s identity, resulting in a logo that captures the essence of Bruno Martins — a brand that knows no boundaries when it comes to the love of cars.

Within the heart of the ‘Bruno Martins, Cars Without Frontiers’ logo lies a story that encapsulates timeless appeal, global reach, and a deep-rooted connection to Portugal, Bruno Martins’ beloved homeland. As Bruno shared his vision, he expressed a desire for a logo that would transcend time and borders. He held a special affinity for the Portuguese flag and the symbolism of cars, which served as the guiding inspiration for the creative process.

The approach was to craft a modern monogram that would leave a lasting impression. The ‘BM’ initials were designed with bold lines and defined corners, radiating confidence and authority. However, what truly sets this logo apart is the incorporation of a cherished motorsport emblem – the chequered racing flag. The slant and the placed cuts within the monogram, merging seamlessly with the flag, create a dynamic effect, reminiscent of a flag fluttering proudly in the wind.

The colour palette was carefully chosen to honor both Portugal and the world of automotive excellence. The yellow of the monogram pays homage to the Portuguese flag’s colours, while the white wordmark against a green backdrop not only embraces Portugal’s heritage but also hints at the iconic British Racing Green.

Complementing the primary logo, has been designed a circular badge that serves as a symbol of unity. The monogram takes center stage, set against an armillary sphere – a powerful representation of Portugal’s rich history and heritage. Surrounding this central motif, the brand name, ‘Bruno Martins – Cars Without Frontiers,’ proudly announces the brand’s global ambition and unwavering commitment to adventure.

The ‘Bruno Martins, Cars Without Frontiers’ colour palette has been carefully curated to reflect the brand’s spirit of adventure, quality, and limitless passion for cars. The Green colour draws inspiration from both the Portuguese flag and the iconic British Racing Green. A touch of nostalgia and a drive for the future. It symbolizes growth, harmony, and a seamless blend of classic and modern, perfectly aligning with the core values of ‘Bruno Martins, Cars Without Frontiers.’ Yellow pays homage to the timeless and proud colours of the Portuguese flag. This shade encapsulates the essence of Portugal, evoking its warm sunshine, rich history, and cultural heritage. It radiates positivity, optimism, and a zest for life, aligning perfectly with the brand’s commitment to quality and adventure. In addition to the primary palette, there is also Red as an accent colour. This passionate hue, also drawn from the Portuguese flag serves as a powerful, attention-grabbing element. It embodies energy, urgency, and adds a dynamic touch to the brand’s visual language.

CREDIT

  • Agency/Creative: Grandes Planos
  • Article Title: Bruno Martins, Cars Without Frontiers Brand Identity Created by Grandes Planos
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Santo Tirso, Porto
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Editorial Design, Graphic Design, Logo Design, Research, Retouching, Sketching, T-Shirt Design, Writing
  • Industry: Retail
  • Keywords: brand identity, automotive, automobile

  • Credits:
    Graphic Designer: Diogo Barbosa

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