The client’s instruction was to create a series of products with a strong and innovative presence that conveys the sense of bronze in the color that the product creates. The product entered competition with parallel products on the shelves and required the designers to look for differentiation not only in color but also in graphics.
The cost of the product required the production of a convincing effect while maintaining a low cost to the customer and therefore the graphics were printed on metal material that created prominence on the shelf. And a clear advantage in preference.
CREDIT
- Agency/Creative: Gadi Adar Thinkdesign
- Article Title: Bronzer Shimmer by Sacara Cosmetics
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Israel
- Market Region: Middle East
- Project Deliverables: Brand Naming, Brand Strategy, Packaging Design, Product Naming
- Format: Tube
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
