A start-up in Saudi Arabia/Riyadh, the company operates in the field of fashion and perfumes, as it manufactures its high quality perfumes with international specifications.

The target audience is women only who want to live a unique experience with scents and accessories bearing the feel of royalty.

It should be noted that the brand wants to associate many feelings and names with its brand such as (royal, charming, dazzling, distinctive, mysterious, influential, confident…)

The brand name is bronze, colors and visual identity have been used to match the name

The verbal slogan of the brand is (Home of Royalty) and this is what we showed in the brand identity, and the crown was placed above the text mark to confirm the vision and goals of the brand.

The basic font used in the commercial identity is from the Serif family, to give a sense of classic and luxury, and this is what we want in the commercial project.

The secondary font used in the paragraphs is from the San Serif family, to suit different typographical needs.

One of the goals of the upcoming brand is to sell all international perfumes in its stores, and this is the reason for the verbal slogan (Home of Royalty),

The problems we were facing in the project is to reflect the quality of the products in the company to the target audience through the brand identity.

The strength of the brand lies in targeting the category of women who want to stand out and compete with other women through their royal scents.